Storyclock: Order to Chaos

Storyclock: Order to Chaos
16 October 2018 on Customer Spotlight

Meet Anne Fogerty, director of operations at Plot Devices and client of Film Casualty. Based in Nashville, TN, Anne creates a much-needed bridge between the worlds of business and creativity for artists in any medium. “I really like working with creatives, but I also love a good spreadsheet,” Ann Fogerty said in a recent interview with Film Casualty. “If someone has a good idea and they want to get it done, then I'd love helping them figure out how to make it happen.”

“For me, it's about finding the right collaborators,” Anne said. 

It seems that, in Plot Devices, a company that makes tools for filmmakers, Anne has found a collaborative fit with Seth Worley, creative director, and Micah Lanier, director of design. She’d previously worked with Seth on a short called Real Gone (2015). Anne described Seth as someone who has real passion and excitement for his ideas and who is willing to trust the team around him to help transform his ideas into a reality. “The more excited the person is about the project and the more trusting they are to let you do what you can do, the better the relationship is going to be and the better the product is going to be,” Anne said. 

Seth’s idea for the Storyclock Notebook originated from his own story development process. Plot Devices describes the Storyclock Notebook as “a research and development tool for screenwriters, purpose-built for breaking and outlining stories, utilizing the simple method of visualizing your story like a clock.” This storyclock uses symmetry to help fill in the gaps that often accompany the creative process.

While Seth was the creative director and visionary of the product, Micah joined the project as the designer, and Anne managed the production and the Kickstarter campaign. When they launched their Kickstarter campaign, their target goal to produce the Storyclock Notebook was $12,000. They’d hoped to break even and make a sizeable amount of notebooks.

“There wasn’t a plan to start a company when we started the Kickstarter,” Anne said. “Through the course of that campaign, we realized that there was a market opportunity.” The Kickstarter campaign ended up raising over $120,000, the majority of which came in just 30 days. People were excited about this product; Kickstarter even featured it as one of the projects that they loved in an email newsletter. After seeing the response and discussing the possibilities, Anne, Micah, and Seth decided they should start a company, open an online store, and have the Storyclock Notebook as their flagship product.

At Plot Devices’s online store, which was launched October 10, 2017, you can find products, such as the Storyclock & Storyboard Notebooks, and their blog, which features weekly research logs that use their Storyclock Notebook to break down popular films, like The Fugitive, and other storytelling mediums.

Plot Devices, like much of Anne’s own work, is helping turn ideas into realities, organizing the process of creation, and giving filmmakers the tools to succeed. Anne summed up the company’s vision, saying, “We're here to help filmmakers in the trenches of filmmaking, to make the process better or easier or a little less gross.”

Anne’s been interested in film since an early age. She originally got into video making because she saw her brothers creating videos. While she often copied them (as siblings do), making videos stuck, becoming her outlet. In middle school, she saved up to buy a video camera and wandered around town filming. She described herself as a “video tech nerd” in high school, and she’d considered pursuing film in college but instead, decided to study entrepreneurship at Belmont University in Nashville.

“Coming out of school, I would have never imagined that entrepreneurship and my video high school background would work together in these different projects I'm working on now,” Anne said.

In addition to Plot Devices, Anne has had a hand in a variety of projects, including producing films, planning events, acting as a creative director for children’s books, and launching pop-up dance parties.

“I can swivel between the worlds of business and creatives,” Anne said. “I think both sides are really fun. You can see how the business side of things is actually just as creative in different ways. If you're limited by your resources, you have to figure it out. Like we're not going to use that paper on this book because it’s too expensive, or we’re not going to use that kind of treatment on the cover, but we will do this instead. That's how I get to contribute creatively, and that's important to me.”

Anne’s website nicely sums up her variety of projects, her role at Plot Devices, and the products they create, saying: “I like to bring order to creative chaos and make things happen.”

Be on the lookout for more tools from Plot Devices, coming soon. 

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